Challenging customer perceptions



There is no one size fits all solution when it comes to understanding your customers. In this course you'll explore how to challenge customer perceptions in a strategic, compelling and professional way to shape their understanding and appreciation of your products and services.

WCAG 2.1 AA accessibility


Designed by expert learning designers

Challenging customer perceptions
Challenging customer perceptions
Challenging customer perceptions
Challenging customer perceptions

Learning outcomes

After completing the course learners will be able to:

  • Identify the key elements to challenge customer perceptions;
  • Use questions to determine customer needs, pain points, challenges and opportunities;
  • Examine and reframe misperceptions;
  • Identify the cause of problems and negotiate solutions;
  • Use stories to build rapport and trust with customersIdentify features of storytelling used to create emotion.

Course features

Speech bubble icon


speech bubble icon

Audio transcript

Volume icon


video icon


accessibility icon

WCAG AA 2.1 compliant

Preview all our courses now, with our free Starter plan.

Access Course

Related course

Mindful listening



Applying mindful listening to conversations doesn't just boost productivity, it also results in a more respectful and collaborative office culture. Learn how to overcome common communication issues with this essential power skill course.

Digital accessibility



When was the last time you struggled to see, listen or navigate a piece of online content? For many people, this is a daily reality. This module guides team members through principles of accessible design for digital products.

Company onboarding



Create a brilliant first impression for your new employees with this customizable company onboarding course. Get your newest team member up to speed faster, improve their satisfaction and reduce turnover with a streamlined onboarding experience.

Related blog