Challenging customer perceptions



There is no one size fits all solution when it comes to understanding your customers. In this course you'll explore how to challenge customer perceptions in a strategic, compelling and professional way to shape their understanding and appreciation of your products and services.

WCAG 2.1 AA accessibility


Designed by expert learning designers

Challenging customer perceptions
Challenging customer perceptions
Challenging customer perceptions
Challenging customer perceptions

Learning outcomes

I want my learner to be able to:

  • Identify the key elements to challenge customer perceptions;
  • Use questions to determine customer needs, pain points, challenges and opportunities;
  • Examine and reframe misperceptions;
  • Identify the cause of problems and negotiate solutions;
  • Use stories to build rapport and trust with customers;
  • Identify features of storytelling used to create emotion.

Course features

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WCAG AA 2.1 compliant

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